TaKtiKs was formed under the premise that one-shot seminars simply do not work because of a lack of consistent follow-up and reinforcement of the subject matter back in the actual dealership environment. TaKtiKs understands that the telephone is an important component of change that needs management. It is a significant business tool that when used properly, can immediately alter the prospect's perception of the dealership and staff in a positive way. It may very well be the first step towards creating positive customer satisfaction on the road to the sale. Although there are several sales areas in the dealerships that are in dire need of attention, the most neglected and misunderstood one was and still is, the incoming sales call.